Christophe Lenaerts at IBC 2007 MPEGIF Master Class

Christophe Lenaerts, Founder & CEO of Telemak, has been asked by the MPEGIF to participate in the IBC 2007 Master Class.

The MPEG Industry Forum (MPEGIF) will present an informational Master Class at IBC2007 focused on “Next Generation Television Technology and Business Models”.

Operators of new IP-based television services and the technologists enabling them will exchange their views on trends and technologies that are changing the way digital multimedia is created, compressed, stored, delivered and monetized. IP is the technology that is finally creating the converged information delivery infrastructure and an ecosystem is emerging, with new video and audio codecs, new middleware and content protection methods and completely new viewing experiences.

IPTV was initially associated with PTT and Telcos video services delivered over DSL. However, cable operators’ implementation of IP-based Switched Digital Video (SDV) provides the same unicast-based personalized services to compete with IPTV over DSL while at the same time, freeing up further bandwidth for High Speed Internet.

However there are still questions surrounding Next Generation Television that delay investment and launch decisions. This Master Class, as in previous years at IBC, will provide information to help organizations make important decisions. Service operators adopting new IP-based video technologies will share their experiences to date. This session will be an interactive session in which heated debates are expected and audience participation is encouraged.

Christophe will join the speakers of the 3th roundtable:
New Video Applications & Services

Next generation media creation and delivery technologies are enabling new services, which include, Improved Video and TV on Demand (ranking, positioning, sponsoring, preferences, interactive, self produced etc), Seamless integration of traditional TV, Personal & anticipated content (local and regional, educational, affinity and special interest etc), Video Advertising (relevant & transactional), Mobile TV, Mobile VOD and many other applications. Can we assume that the most compelling content for video while away from the home or office will be live content? Or is cached content such as movies going to be the way to keep the kids quiet in the back of the mini-van? Can standards really help simplify an increasingly complex ecosystem?

Information:
FREE FULL-DAY CONFERENCE
Room A, RAI Convention Center, Amsterdam

Press release
Thursday, 6 September 2007, 10:00 a.m. – 5:30 p.m.

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