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The convergence of the market space: a reality

I remember going to NAB in Las Vegas, I think in 1998, and seeing the biggest banner ever: Welcome to NAB, the convergent market space. I was really impressed by the idea that television and web would converge. Going inside, it was not really the convergence of TV and web, but analog and digital worlds that were coming together. Humph, bummer.

10 years later, I'm thinking again of this one liner. And actually we have what 10 years ago was predicted by the NAB organisers: a real convergence of the audio-visual content. and market. As a company we have been working now since 1994 with internet and multimedia and images and sound. We were pioneers in the streaming industry (and I hope we still are). And one thing was certain for us, but many people didn't see or agree: TV, internet and Mobile phones would all become delivery devices for the same content. Shoot and edit once, deliver many. When Telecom operators are proud to present quadruple play, actually they speak of the convergence of the media. Use your media to deliver it everywhere.

The next step is of course to make device adapted content. Who will be watching a feature movie on a small mobile screen? But wtaching news and sports in your travel time is something totally different. Think of (business) news, your hobby TV etc. delivered to your mobile device. Think of business related information or youth programs on your PC. Think of your feature movie rented on the internet playing on your plasme TV at home. We are there. Microsoft's Media Center, and Apple with Apple TV, ipod and iphone are the first to offer the convergence of the media on top of the known PC with browser and media player.

Today I see more and more companies using audio-visual material on their website, adding a podcast here, a media library there. I also see companies starting their own "TV channel" online. What is preventing them from taking the same content to TV?

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