Cost effective traveling?

We just returned from Barcelona "mobile world". We attended the summit / congress to further increase our knowledge of mobile phone technology and meet our partners.

During the travel I remembered an article about the cost effectiveness during such trips. (uit metro van 26 jan. 2009)

Anima

uit de krant "Metro" van 20 februari, 2 leuke artikels over het internationaal festival van de animatiefilm "anima".

Telemak is partner voor de website van dit sympathieke Festival.

Why did Fortis fail to sell itself to BNP?

Yesterday, February 11, the banking world, and certainly the Belgian financial & government institutions, were baffled by the famous no, no, no from the shareholders of Fortis Group. I'm not here to take a position in were they right or wrong. But I want to try to look deeper into the reasons of the no's.

Communications !?!?

What I have seen, or not seen, is a good, basic and to the point communication from either Fortis Group, Fortis Bank, BNP Parisbas or the Belgian Government. How can you expect thousands of shareholders to understand and accept things, after loosing a lot of money, if you can't explain them what is happening and why your plan is a good idea. So far nobody has understood the 'industrial plan' of the Belgian Government, Fortis Bank and BNP. Is it to difficult to understand, or is it because nobody thought about communicating it?

This is a very nice example of how it should not be done. Now with the financial crisis it is capital for companies to communicate well and often to employees, partners, shareholders, investors, customers etc. You can communicate with very expensive events and meetings, or you can communicate with no too much money and probably reach the same goal.

Telemak is in the business of communications, webcasting, webinars, internet and audio video. We do this for a living. We do this for our customers. We do it for you?

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Mobile TV to reach 500M subscribers by 2013

ABI Research predicts that there will be half a billion mobile television viewers and subscribers by 2013.

The approaching switchover to all-digital TV broadcasting in the United States and other major countries will create an opportunity for the mobile TV market, according to a new study from ABI Research. The study also found that mobile TV's revenues will reach $50 billion by 2013.

"I think it may or may not be obvious but mobile TV will become an ad platform as this service becomes more common and more and more consumers start to use mobile TV," said Jeff Orr, senior analyst at ABI, Sacramento, CA.

There's an important distinction to draw between content streamed to mobile handsets over cellular networks, and free-to-air broadcasting to mobile devices equipped with mobile TV tuners.

Mobile TV users do not value the medium properly because it has not been validated as an independent product and service. In fact it has been primarily offered at the end of a long list of more preferred mobile services.

"However, Mobile TV will soon be positioned in a more proper role as an extension of traditional broadcast TV services," Mr. Orr said.

Mr. Orr also said that mobile TV viewing will not solely be on mobile phones but also on mobile Internet devices as well, such as the iPod touch.

"I believe that once the content is available and the services launched, mobile TV will enable more classes of mobile devices that are 'natural fits' for mobile entertainment," Mr. Orr said.

ABI Research believes the timing of the market's emergence is good. As 2009 progresses, signs of economic optimism may emerge, and allow the baby bird industry to establish a foothold before the holiday shopping season of 2009.

"The acceptance of mobile TV relies heavily on time and on cultural shift," Mr. Orr said. "Consumers have to willing to receive and interact with mobile content on their phones."

"Advertising and sponsorship opportunities will arise once the channel is solidified and commercially available," he said.

Associate Editor Giselle Abramovich covers ad networks, advertising, content, email, media, messaging, legal/privacy, search, social networks, television and video. Reach her at giselle@mobilemarketer.com.

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